Introducing: Alice Jemima – Serious


Alice Jemima has just revealed a new video for her single Serious, taken from her new album Everything Changes.

The song sounds incredible. I like the groovy elements. Besides, the vocals are sublime. Furthermore, I am also a fan of the powerful hooks and unique melodies.

The video for Serious was directed by Marta Brodacka and is a stylish and clever conceptual representation of separation, reflecting  the song’s meaning of losing a connection with someone we care about.

In Alice’s own words, “The lyrics came after a discussion around social media, and the way people might try and portray themselves online. How some people started taking things way too seriously with social status, and perhaps not paying as much attention to real-life friendships. You no longer feel as though you can relate to them, despite once being close friends. Every now and again I feel it’d be nice to drop the ‘online’ version of ourselves and instead focus on the reality, interacting with one and other the way we used to growing up – when life wasn’t so Serious.“

Alice always makes good music, she never disappoints. Her music is so inspiring. Serious has it all. Start streaming the song as soon as possible!


You can stream Serious below on SoundCloud, Spotify or YouTube!